16 · Marketing & Community Growth

• Launch phase – community drop of PAD accompanied by live AMAs, designed to seed a broad initial wallet base.

• Scale phase – ambassador programme plus a targeted creator-content campaign aimed at lifting weekly active users by a strong double-digit percentage within three months.

• Globalise phase – progressive-web-app localisation into additional languages (e.g., Arabic and Chinese) and an integration with a major online travel-booking platform to expand real-world utility.